Sales period funding after practical completion
The facility that repays a development loan at practical completion and funds the sales and marketing runway while a finished scheme sells. Sales period finance replaces construction-priced debt with a cheaper bridge once the build risk is gone, so a property developer can sell units at full value rather than discount them to hit a development loan redemption date. We arrange and place sales period finance with the lenders that fund a completed scheme through its sales period.
What is a sales period loan?
A sales period loan is a bridging facility used once a residential scheme reaches practical completion, arranged to repay the development loan and to fund the period during which the finished units are marketed and sold. The development loan was priced for construction risk, and it carries a fixed development loan redemption date that often falls before the last unit has exchanged. Sales period finance refinances that senior development loan onto a lower interest rate and resets the clock, giving the developer a sales and marketing runway of up to 24 months. This is property development finance, not the retail or point-of-sale meaning of a sales period: the subject here is funding the sale of completed homes, not consumer instalment credit.
The problem it solves is timing. A scheme reaches practical completion at a fixed point, but the units sell one by one over the following months as buyers are found, surveys are done and conveyancing completes. If the development loan redemption date arrives before that process finishes, the development finance lender wants its senior debt repaid, and the developer is left with two bad options: discount the unsold units into a quick block sale, or default. Sales period funding removes that pressure. It is sized on the gross development value of the completed scheme rather than on build cost, secured by a first legal charge, and termed to cover a realistic sales programme so the units sell at full value.
We are arrangers, not a lender. We place sales period finance with specialist bridging lenders and debt funds that fund completed residential schemes through their sales period, and we line up the exit at the same time, whether that is net sales proceeds as the units sell or a refinance onto investment term debt where the developer decides to hold and let. The completed scheme is never left on expensive construction-priced debt longer than it needs, and the developer is never pushed into a fire sale to meet a redemption date. All terms are illustrative, subject to principal sign-off, and not an offer of finance.
- Repays the senior development loan once the scheme reaches practical completion
- Funds the sales and marketing runway so unsold units sell at full value
- Sized on gross development value (GDV), not on build cost
- Lower interest rate than the development loan, because the build risk is gone
- Secured by a first legal charge over the completed scheme and unsold units
- Can release equity above the development loan being repaid for the next site
Indicative terms
- Loan sizeFrom around 500,000 pounds upward, no fixed ceiling on a strong scheme
- Loan to valueIndicatively up to 70 to 75 percent of gross development value (GDV)
- TermTerm up to 24 months, typically 12 to 18 covering the sales period
- RateIndicatively below the development loan, set as a monthly interest rate or per year
- RepaymentInterest retained or rolled up, so the sales runway is not eaten by debt service
- SecurityFirst legal charge over the completed scheme and the unsold units
- Key testsPractical completion, GDV and net sales proceeds, the sales absorption rate
- ExitNet sales proceeds as units sell, or a refinance onto investment term debt
Indicative only. Terms vary by lender, scheme and borrower and are not an offer of finance.
Who it suits
- Property developers whose development loan redemption date falls before the units sell
- Housebuilders marketing the final unsold units on a completed scheme
- Developers facing a fire sale to repay a maturing senior development loan
- Developers wanting to release equity from a finished scheme to start the next site
- Borrowers refinancing off an expensive development facility onto a lower interest rate
Discuss sales period finance
A view on fundability within one working day.
How development exit finance funds the sales period
Confirm practical completion
We confirm the scheme has reached practical completion, with the completion certificate, building control sign-off and warranties in place, then value the finished homes on a gross development value basis rather than on build cost.
Repay the development loan
We arrange a bridge that repays the senior development loan, usually at a lower interest rate, and term it for up to 24 months so the development loan redemption date no longer dictates the pace of sales.
Fund the sales runway
The developer markets the units through an estate or sales agent and draws on the sales and marketing budget, while interest is retained or rolled up so the finished scheme is not starved of cash during the sales period.
Repay on sales or refinance
The facility is repaid from net sales proceeds as the units exchange and complete, or by a refinance onto a buy-to-let or investment term loan where the developer keeps and lets the unsold units.
Criteria for a development exit bridge
A sales period lender is most comfortable once a scheme has reached practical completion, because the construction risk that drove the senior development loan has gone. They want sight of the completion certificate, building control sign-off and the building warranty, often an NHBC or equivalent cover note, alongside a valuation of the finished homes that supports the gross development value. They assess the sales strategy: realistic asking prices, the local absorption rate, the estate or sales agent appointed, and any reservations or exchanges already achieved. They are underwriting a completed, saleable asset and a credible exit rather than years of trading, so a first-time property developer is fundable where the scheme is genuinely finished and the sales plan is sound. They are stricter on the exit than on the borrower, because a development exit bridge with no realistic repayment route simply moves the redemption problem along. We package the completion evidence, the warranties and the sales programme, and we confirm the exit before the facility draws, so the bridge does its job and is repaid on time rather than rolled repeatedly.
How much the exit facility releases against GDV
Sales period finance is sized against the gross development value of the completed scheme, indicatively up to 70 to 75 percent of GDV, which is often higher than the development loan being repaid because the asset is now valued as finished homes rather than on build cost. That headroom can release equity above the senior debt repayment, which a property developer can recycle into the deposit and early costs of the next site rather than waiting for the last unit to complete. The loan to value (LTV) is measured against the day-one valuation of the finished scheme, and as units sell and net sales proceeds repay the facility, the loan amortises against a shrinking pool of unsold units. Interest is usually retained or rolled up rather than serviced monthly, so the net day-one advance is the gross loan less retained interest and the arrangement fee, and the developer is not funding debt service out of slow early sales. We model the loan against GDV, the equity it releases and the all-in cost across the expected sales runway before approaching lenders. All bands are illustrative, vary by lender and scheme, are subject to principal sign-off, and are not an offer.
What a finished-scheme bridge costs over the sales runway
The point of a sales period loan is the saving and the breathing room: refinancing off a development loan priced for construction risk onto a bridge priced for a completed scheme usually cuts the monthly interest rate materially, while removing the redemption pressure that forces a discounted block sale. Expect a lender arrangement fee, indicatively around 1 to 2 percent of the loan, a valuation of the finished homes, legal costs for both sides, and sometimes an exit fee. The largest cost lever is time, because interest accrues for as long as the facility runs, so a realistic sales absorption rate and a clean exit matter more than chasing the lowest headline rate. Set against the cost is the value protected: holding units to full price rather than discounting them to hit a development loan redemption date typically recovers far more than the bridge costs. We disclose our broker fee in writing, quote the all-in cost over the expected sales period, and never claim an exclusive panel or an exclusive tie to any lender. The figures are indicative and not an offer of finance.
Exit funding against the development loan and a discounted sale
Sales period finance sits between the senior development loan it repays and the choice every developer faces at a maturing redemption date. Leaving the scheme on the development loan is the wrong answer once the build is finished, because that debt is priced for construction risk that no longer exists and its redemption date will arrive before the units sell. A discounted block sale repays the lender quickly but at a real cost, because selling completed units below value to meet a deadline can wipe out the development profit the scheme was built to earn. Sales period finance is the middle path: a bridge that repays the development loan, funds the sales and marketing runway, and lets the units sell at full value over up to 24 months. Where a developer decides to hold and let rather than sell, the same bridge can be exited by a refinance onto investment or buy-to-let term debt instead of net sales proceeds. We model all of these so the decision is made on the numbers rather than on the redemption date.
Sales period finance: common questions
What is sales period finance for property developers and how does it work after practical completion?
Sales period finance is a bridging facility that a property developer uses once a scheme reaches practical completion. It repays the senior development loan, usually at a lower interest rate, and funds the sales and marketing runway while the finished units are sold. It is secured by a first legal charge over the completed scheme, sized on gross development value rather than build cost, and repaid from net sales proceeds as units exchange and complete, or by a refinance where the developer holds and lets instead.
How is sales period finance different from standard development exit finance?
They are closely related and often the same product under different names. Development exit finance is the general term for a bridge that repays a development loan at practical completion. Sales period finance is that structure described from the angle of its purpose: funding the sales period so a developer does not discount units to hit a development loan redemption date. In practice we arrange one facility that repays the senior debt and then carries the completed scheme through its sales runway.
Can I refinance my development loan onto a sales period loan to extend my sales runway?
Yes. Refinancing a maturing development loan onto a sales period loan is the core use of the product. Once the scheme has reached practical completion, the construction risk has gone, so the bridge can be priced for a finished asset at a lower interest rate and termed for up to 24 months. That resets the redemption clock and gives the units time to sell at full value rather than forcing a fire sale. We line up the new facility before the existing development loan redemption date so there is no gap.
How much can I borrow against unsold units during the sales period (LTV against GDV)?
Indicatively up to 70 to 75 percent of the gross development value of the completed scheme, measured by a valuation of the finished homes. That is often more than the development loan being repaid, because the asset is now valued as finished units rather than on cost, so the loan can also release equity above the senior debt repayment. As units sell, net sales proceeds repay the facility against a shrinking pool of unsold units. The figures are illustrative, vary by lender and scheme, and are subject to principal sign-off.
What interest rates and term lengths apply to a sales period loan, and can interest be rolled up?
A sales period loan is priced below the development loan it replaces, because the build risk is gone, and set as a monthly interest rate or per year depending on the lender and the term. The term is typically 12 to 18 months and up to 24 months, covering the sales period. Interest is usually retained or rolled up rather than serviced monthly, so the sales and marketing runway is not eaten by debt service and the developer is not funding interest out of slow early sales. The rates here are indicative and not an offer of finance.
How do I avoid discounting units to hit my development loan redemption date?
Replace the maturing development loan with a sales period bridge before the redemption date arrives. Because the scheme is complete, the bridge is cheaper than the development loan and can run for up to 24 months, which removes the deadline that forces a discounted block sale. The units then sell at full value over a realistic sales programme, and the facility is repaid from net sales proceeds. Holding units to full price rather than discounting them typically recovers far more than the bridge costs. We arrange the refinance and confirm the exit before the development loan matures.
Discuss sales period finance
Send us your scheme and we will come back with a view on fundability and likely terms within one working day.